OUR RUM
p.i.n.k. rum is the world's first 80 proof, ultra-premium white rum, distilled from the finest blackstrap sugarcane molasses, and infused with flavorless caffeine and guarana. The recipe for p.i.n.k. rum was developed by E&A Scheer, one of the world's most renowned rum blenders from Holland, and contains a blend of 3-to-5 year ultra-premium aged rums from Trinidad and Guyana in the Caribbean.

OUR PROPRIETARY FORMULA
p.i.n.k. spirits contain a flavorless, proprietary blend of all-natural caffeine and guarana, which we seamlessly infuse into our ultra-premium spirits. It took nearly two years to create a formula that would not compromise the integrity of the spirits. The p.i.n.k. Spirits Company developed a unique process to extract the all-natural functional components of the South American guarana berry, while removing its native dark color and tart flavor.

Guarana (pronounced gwa-ra-naa) is a berry grown in the northern region of Brazil and Venezuela and is named after the Brazilian Guarani Indian tribe, which believes the berry has magical properties.

Guarana contains an all-natural herbal component called guaranine, which is similar to caffeine but has been found to function differently in the body. Unlike caffeine, which provides a short-lived burst of intensity, guaranine is absorbed slowly and is released over a longer period of time.

Every 1 ounce to 1 1/2 ounces of p.i.n.k. spirits have the equivalent intensity of approximately 1/2 to 3/4 cup of coffee or tea. p.i.n.k. spirits are specifically designed to provide an enjoyable drinking experience for the consumer without being overpowering -- much like having a drink during dinner, followed by a cup of coffee.